Trends of Influencer Marketing 2021
The year 2020 has been a catalyst in the industry of Influencer Marketing all over the world but especially in India. But the year 2021 holds a lot more than what 2020 could deliver. We have observed a major rise in the number of content creators who are working hard to get a hold of the market. Even brands are showing interest in working with influencers for their respective goals.
The expected market trend shows that more brands will heavily focus on the strategies and curate campaigns focusing on content creators which would mutually benefit both parties. Gone are the days where you could just hold a product and click a selfie to promote a brand because people have become innovative with their approach toward marketing digitally.
Brands have modified their approach, they are willing to work with agencies who will provide them interesting campaign ideas instead of a list of influencers and expected reach or engagement which happens most of the time, creative ideas are the breath of fresh air. This will help brands make them stand out from others which are already out there. The fight for engagement and awareness continues amongst brands and they are collaborating with content creators who do justice to their brand. This is an added advantage to creators who work on a paid and barter basis and deliver their best work for brands.
We all have heard that content is King all this while, 2021 will be a game of chess where ‘relatable content’ will be valued as Queen. Gone are the days where content creators used to create content just for the sake of providing it but add a value and fun element in their content for which their audience will relate to it.
Instagram insights would be playing a major role in gaining more useful information for brands and influencers. Instagram has been planning to improvise their tools which measure insights more precisely. The data-driven approach was valued before and will be valuable in 2021.
The purpose of influencer marketing campaign, at the heart of it, is creating engaging, interactive content for the consumers on behalf of a brand in association with influencers. Thus, relatable and consuming content will engage consumers and are expected to leave a deeper impact and achieve the highest ROI for brands as well.
Covid era compelled people to shift more towards digital platforms. Hence, Demand is shifting, and both brands, as well as influencers, must understand more about the value of content. The opportunity for them to grow has been increased in abundance. They need to be out in the market to capture the attention of their targeted audience so that they can thrive in a post-covid world.
Concluding, we are expecting a major hike in the number of brands shifting their focus towards influencer marketing. While more people opting for a full-time career as a content creator.
